Sare Atitaya
If youre looking for a nature-based destination that offers both knowledge and joy, Sare Atitaya is a must-visit! This project was initiated under the royal guidance of His Royal Highness Prince Atitaya Thitikul. It is located by the Ampul Reservoir in Mueang District, Surin Province, surrounded by scenic rice fields, gentle breezes, and the abundant resources of the sufficiency economy.
The word Sare comes from the Khmer language, meaning rice field. It symbolizes the rice fields of His Royal Highness Prince Atitaya. Covering over 300 rai, this area is not just an ordinary tourist spotit is a comprehensive agricultural learning center, sharing knowledge with the public through hands-on activities.




Activities and Highlights
Who Is It Suitable For ?
Whether youre a family, student, farmer, or anyone looking to enjoy a day or two of slow living, this is a place that inspires through agriculture, simple lifestyle, and the genuine joy of nature.
Visit Sare Atitaya and youll truly understand the meaning of sufficient living with happiness.








Surin Organic Rice
We carefully select premium organic rice varieties, cultivated using organic farming methods, including Jasmine Rice, Brown Jasmine Rice, Pak-Ampul Brown Rice, Five-Variety Mixed Rice, Surin Malinil Rice, Riceberry, and Red Jasmine Rice. These are grown once a year in Surin province with meticulous attention to every step of organic farming, following natural methods. From the organic fields, we deliver wholesome, 100% organic rice straight from the farmers to consumers.
Our Surin Organic Rice products have been certified with the following standards: